Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
I have some advice for the private equity firm Cerberus that appears likely to buy Chrysler from DaimlerChrysler—don’t just cut costs, the way you always do and then flip the company back out to the public. Instead, use Chrysler’s deep tradition of design and innovation to reshape the company into a 21st century consumer-driven, adaptable and cool auto giant.
You folks at Cerberus probably don’t know this but Chrysler used to have one of the best contests, the Chrysler Design Awards, that celebrated design everywhere. People in architecture, industrial design, auto design, graphics were all celebrated. Burt Ruton, who designed SpaceShipOne got one of the last awards. The program was ended when Daimler bought Chrysler.
More to the point, Chrysler itself has a rich history of wonderful design. The Crossfire is but one example. Getting Chrysler back to understanding why people buy cars and designing them with excitement and beauty may be a better—and even faster—way to turning the company around.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.