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The Best Products For 2007--Here's The Design Jury.

Posted by: Bruce Nussbaum on April 2, 2007

It’s rare to have the design genius Richard Sapper (think Thinkpad) jury a contest but he’s joining an amazingly talented group to pick this year’s winners for the Industrial Design Excellece Awards contest put on by the IDSA. It’s great to put a face to the products you use all the time. Sapper is one of those faces.

I know a few of the other faces. Sigi Moeslinger, half the team at Antenna Design in NYC, is responsible for designing those easy-to-use Metro Card machines that get you into the subway. Think about the impact of that design.

Then there is Michael Schrage, another genius who isn’t a designer but who has been writing about innovation, rapid prototyping, the economics of innovation and great stuff for years.

And Stephen Wilcox is an old friend who focuses his firm on human factors and making products as user-friendly as possible.

Other jurors I don’t know but hope to someday. This is a terrific IDEA jury and I can’t wait to see the winners. The annual dinner where they give out the awards is in San Francisco this year and its going to be BIG—very global.

Reader Comments

Carl Hogy

April 2, 2007 8:17 PM

I understand that the jury was assembled by Ruth Soenius of Siemens - a well respected designer in her own right. I would guess between Sapper, Soenius and the international jury that has assembled, only the truly best will be left standing in San Francisco. Glad that Business Week is covering this and can't wait to read the results.


July 26, 2007 2:11 AM

how many times has the best product contest been made by this magazine

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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