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Starwood Loses Its CEO--Is It's Innovation At Risk?

Posted by: Bruce Nussbaum on April 2, 2007

Starwood announced that its CEO Steve Heyer is retiring at the request of the board of directors and I’m hoping the dispute is about his management style rather than the company’s management direction. Starwood, which runs a number of great hotels, including W, is one of the few service companies around that really knows service innovation. Jeneanne Rae at Peer Insight has written about Starwood’s ability to innovate. It tested out its new Aloft concept—inexpensive hotel rooms, on Second Life very early.

Starwood appears able to combine Six Sigma-type metrics with an innovation culture. Most companies, at best, can do one at a time.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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