More On Enemies of Design.

Posted by: Bruce Nussbaum on April 3, 2007

GK VanPatter over at NextD is asking 25 design gurus what they think about the Parson’s speech—Are Designers Enemies of Design? He’ll publish the results in the next issue. So far, he’s received a number of suggestions for the title of the piece. Here they are. In the name of open-source innovation and good humor, give them a read. My favorite? Nuss Baumed. Which ones do you like?


How to Think Like Nussbaum.

Impeach Nussbaum.

An Inconvenient Half-Truth.

Sleeping with the Enemy.

How Nussbaums Happen.

Mars Attacks.

Looking Closer (at Nussbaum).

Judge Brucie.

The Strange Death of Design Thinking.

(Not) Getting It.

Nuss Baumed.

More is MUCH Less.

Nussbaum / His Private Sky.

American Drive-Thru.

Big Banana Blogging.

There Goes the Promise Land.

Good to Great to Huh?

Bruce Almighty.

Forrest Nussbaum.

The New Church of Old Ant-Design.

Nussbaum Business or Out of Business.

Designing Dissent.

The Road Most Traveled.

Sugar Dad.

If Only We Knew What He Knows.

Nussbaum’s Greatest Hit.

Hypocrisy Delivered.

Beautiful Diversion.

Faulty Intelligence.

Pullout.

How to Profit from the Coming Collapse of Design Thinking.

Reader Comments

Roger von Oech

April 4, 2007 2:15 AM

A lot of these are pretty funny. Good for them.

But a few of the comments seemed a tad thin-skinned to me. Perhaps they should remember Konrad Adenauer's famous maxim (he was the first Bundeskanzler of West Germany in the 1950s):

"A thick skin is a gift from God."

Paula Thornton

April 6, 2007 4:17 AM

Frankly, VanPatter embodies the description. If you look through most of his discussions, he makes it a habit of drawing more attention to his own perspectives than drawing out those of his 'visitor's for the purpose of the reader. Evaluation: It's his stage and he's not going to tolerate being upstaged by anyone.

In a genuine, open attempt to discuss this with him, he blew a gasket.

That said, the premise is still flawed. Good design and arrogance actually don't go together. Where you might find it...you're looking at a compromised example of design. The arrogance comes from feigned competency.

Julie Anixter

April 8, 2007 7:38 PM

If this whole buzzing fuss isn't the best example of Creative Abrasion in a loooooooooong time I don't know what is! Thanks Bruce for provoking one hell of a healthy, entertaining dialogue. It reminds me of one of Tom Peters' maxims: "if you're not pissing people off you're probably not doing anything important."

And re "good design and arrogance"..am I the only one who thought good design was about making ANYTHING more accessible?

I have a challenge to my peers. We all know how much business loves the 4 quadrant explanation for any complex issue. Perhaps that's the new X axis on the grid that explains the dilemna of embracing big D design --- arrogance to accessibilty. What's the y axis? Green to Red, or Green to Black?

Lisa

April 9, 2007 8:59 PM

The "trashing the designer" tactics that Paula Thornton is using here are not fooling anyone. Those tactics have been made transparent. See NextD’s UnIdentical Twins. Some people are obviously hell bent on undermining not only any expansion of design but any positive modeling of design. NextD does a lot of wonderful sharing and modeling of what is possible for design. Apparently some feel threatened by that. Paula Thornton is the poster girl for the reactionary desperation that is out there, a foot soldier of the nasty brigade. Knock off the nastiness and go get a life.

Peter

April 10, 2007 3:55 PM

Paula Thornton does not represent the Information Architecture community.

DailySpecial

April 11, 2007 2:28 AM

Enjoyed the title jokes. Attack From Mars would also make a great title for Paula Thorntons comments.

Paula Thornton

September 22, 2009 10:38 PM

Odd how so many people misinterpreted defending good design for trashing design. As well, I simply pointed out how one individual was unwilling to engage in a conversation and a good many people took to attacking me without the benefit of a conversation or for understanding.

It is this sort of behavior that diminishes good conversation, understanding AND design.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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