Reader Comments

David Armano

April 21, 2007 03:37 PM

Bruce, that's a good story. I have some similar ones where I just started putting stuff up on walls. At one point, I was indirectly scolded for ruining the paint with tape. But now we have cork in place. I guess that's a good thing. :)

PS, it's nice to hear stories like this from a realistic and pragmatic perspective. I've noticed that you have a lot of critics out there. That's fair—strong brands tend to polarize people (think Crocs, Mini Apple etc.) But this is a reminder that you actually work in the business world and try things for yourself.

All we can do is try. It's the alternative that should be criticized.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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