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Conversation Architecture--It's The Future.

Posted by: Bruce Nussbaum on April 9, 2007

Check out David Armano’s terrific piece on shaping conversations at the Innovation & Design site. This is one of the most important issues of our day. How do we deal with conversations in a networked world? What are the rules of participation? What is the role of civility?

As we open source and open up our lives, what are the rules? In business, in education, in politics, in health, in journalism and the media, we as individuals are demanding a major role in designing our products, services, experiences, lives. This is a good thing. But what are the responsibilities of individuals when they participate? What are the responsibilities of those who manage those conversations (i.e., folks with blogs)?

We need to have this conversation about conversations, especially as we move toward a conversation economy. We now have a call from Wikipedia’s Jimmy Wales for a code of civility in the blogosphere.

Personally, I don’t think we need a special code of civility online—we just need to follow society’s general code of civility. Alas many people don’t (especially when they are posting autonomously).

But for people who need to know how to manage nastiness on the web, check out Michelle Conlin’s piece, Managing The Menace of Online Mobs.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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