Hey Bruce, Great stuff. I feel that I'm perhaps too young and naive to really comment on 'designers against designers' But I like that you are really trying to push design to business and not just preaching to the ‘design choir’. So Bruce?? Why don't you create your own 'Magazine', book, or guide line about Designs greater role in business, empowering designers in business.

Ben,
We're trying to do just that in print with Inside Innovation and online with the Innovation & Design site.
Bruce

Interesting response Bruce, I must admit I am in the camp of the anti-bruce, but I can see that your heart is in the right place.

Personally I see your problem is the lack of creditability. You need some designers in your staff of full time or free lance writers. Not the fresh out of school but decided to give up on design type, but designers successful in their own careers, and are so passionate that they write about it.

There are tons of them out there; you just need to look for them. Hint: all of them have blogs.

By vocation a designer is automatically in trouble. The field requires that the "designer" create a new and innovative solution to a given problem. If the design idea is not new and/or innovative one runs the risk of being accused of plagarism, copyright infringement, being obsolete, or lacking in talent.

In fact, the process of design from an engineering perspective would be one of repeated experiment and adjustment working towards an ideal process, machine, or structure. The process of designing from a logical, scientific, mechanical approach has been replaced by a process driven by the "art" of the end result followed by the reverse engineering from the aesthetic finished product back to something that can be built or processed.

Think about every new school building built in the world last year. Wouldn't logic say that over the years, by now at least, we would have hired enough architects, tracked the construction of enough contractors, remediated enough toxic carpet and interior finishes and modified enough HVAC systems in schools to know with absolute certainty how to build a school? Why then does every authority entrusted with our tax dollars and the health and welfare of our children start the process of building a new school by going out and paying for design proposals from architects? Why are we not just opening a reference guide to building "another" perfect building with a healthy environment for humans of all ages with known costs and timelines. Do we always have to reinvent the wheel in the interest of "design"?

No Mr Nussbaum, you still don’t get it.

Tony Fry didn’t ‘blame’ the designers because his point was that designers today are not taught to be critical and self-reflective about their own socially constructed practice. Designers are predominantly taught within a technical framework that focuses on means to ends. They are not taught that the idea of what it is to be a designer, what counts as ‘good’ design or ‘good’ design practice, are all products of an historical process that today we find is leading us towards having no future at all. This means that sustainability in design is taught in a technical sense (problem solving, process etc.), not a socially critical sense, furthering the hegemonic dominance of economic liberalism and thwarting any real advances in sustainment. Hence the way it is possible to get away with absurd ideas like ‘WalMart going green’.

You don’t agree with Mr Fry, you can’t, you don’t have a clue what he’s talking about.

While I disagree with many of Tony Fry's compelling conjectures, Mr. Nussbaum seems to be only cursorily engaged in some of the issues beleaguering the design profession. It is nothing short of bewildering when speaking of that chimera "democratic design" not being aware of the underlying mercantile motivations to commodify the individual brilliantly analysed here: Zwick, D., Bonsu, S., & Darmody, A. (2008). Putting Consumers to Work. Journal of Consumer Culture, 8(2), 163-196. doi:10.1177/1469540508090089. Or, as Adorno put it in his Minima Moralia "There is no right life in the wrong".

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