Apple, EMI And The Death Of DRM

Posted by: Bruce Nussbaum on April 2, 2007

Only Steve Jobs could pull off something like this but today was significant in ending restrictions on music sharing (digital rights management restrictions). The deal between Apple and EMI ending DRM now has to be followed by deals with the other music producers—Vivendi and Sony BMG—but the real issue now is whether or not the movie makers will follow.

Technology and a sharing culture are making it increasingly impossible to use copywrite to control and recompense. Time to rethink the whole issue of accessibility and creativity.

 

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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