A Manifesto On Sustainability In Design.

Posted by: Bruce Nussbaum on April 06, 2007

Allan Chochinov at Core77 has written an important Manifesto on Sustainability In Design that should be read by business people and designers alike.

Let me quote just two of many good points that Allan makes:

“Hippocratic Before Socratic
“First do no harm” is a good starting point for everyone, but it’s an especially good starting point for designers. For a group of people who pride themselves on “problem solving” and improving people’s lives, we sure have done our fair share of the converse. We have to remember that industrial design equals mass production, and that every move, every decision, every curve we specify is multiplied?sometimes by the thousands and often by the millions. And that every one of those everys has a price. We think that we’re in the artifact business, but we’re not; we’re in the consequence business.


Stop Making Crap
And that means that we have to stop making crap. It’s really as simple as that. We are suffocating, drowning, and poisoning ourselves with the stuff we produce, abrading, out-gassing, and seeping into our air, our water, our land, our food?and basically those are the only things we have to look after before there’s no we in that sentence. It gets into our bodies, of course, and it certainly gets into our minds. And designers are feeding and feeding this cycle, helping to turn everyone and everything into either a consumer or a consumable. And when you think about it, this is kind of grotesque. “Consumer” isn’t a dirty word exactly, but it probably oughta be.”

Allan is a partner at Core77, which is a partner with us on the Innovation & Design site. He teaches at Pratt.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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