The New York Times covers architecture, interior design, fashion, even landscaping thoroughly and thoughtfully but when it comes to the power of design in business, it is usually ignorant. Ask any of their fine business journalists about design thinking and their eyes glaze over. Ditto for their tech writers. You see hardly any coverage of design in the business pages, except for the bright, shiny “gizmos” that hit the market. Friedman comes at it from an innovation and foreign policy point of view but he’s a columnist. Inside the business page, design is pretty much absent.
So I was happey to see that there is a good piece on Eric von Hippel of MIT and his user-driven open source innovation in Sunday’s Business Section. Of keenest interest to me was mention of a dyi web site called Instructables, spun off from the industrial design firm Squid Labs, which offers software to companies that want to build communities of citizen product developers. The print version of the Times does not give the url and, strangely enough, the online version doesn’t link to it.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.