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INside Innovation--The Splintering Of Mass Social Networks.

Posted by: Bruce Nussbaum on March 7, 2007

I’m back and just read the last issue of IN. It’s great to see a story showing how design thinking can be applied outside the business space in the world of philanthropy with the story on Acumen. And the piece on how Symbol Technologies got it’s innovative mojo back (and attracted Motorola to buy it) is superb. Both by Jessi Hempel. The debate over the backlash against innovation by Reena Jana is terrific and so is her INshort Tools & Trends section, all done by Reena.

My only nitpick is that we should have done a better job on the INdata page. We wanted to show that the growth rate for MySpace, Facebook and other big public social networks is levelling off, with young people leaving it for a series of other, more focussed networks and other web-based activities. Seth Godin calls it the splintering of social networks and I like that. Maybe Murdoch bought at the high.

Corporations, on the other hand, are piling into social networking in a big way to get talent, generate ideas (IBM is very good at this) and doing collaborative work. The INdata graphic could have been clearer. Sorry.

But it’s still insightful, I hope.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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