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Archives: March 2007

On My Terrible Spelling. Sorry.

Posted by: Bruce Nussbaum on March 28

I want to apologize for my poor spelling. I know it's really, truly bad. For some, such as Robin Galguera, poor spelling suggests poor thinking. I hope not. The truth...

Is Denmark The World's Leading Information Technology Power?

Posted by: Bruce Nussbaum on March 28

Yes, according to the World Economic Forum's Networked Readiness Index, which measures a country's ability to exploit information and communication technology to foster innovation and growth. The U.S. slipped from...

No Impact Man Vs. Cradle-to-Cradle Man.

Posted by: Bruce Nussbaum on March 28

Hair-shirt sustainability Vs. Go-Go Growth Sustainability. We now have two approaches to sustainability--live light on the land and cut back consumption vs. live like the crazy consumer that you are...

Is Innovation Bad For Americans--Especially Engineers and Graphic Designers?

Posted by: Bruce Nussbaum on March 28

Don'be surprised by the question because outsourcing, free trade and jobs will be a huge issue in the coming election and it all revolves around the question of whether or...

Best Blogs.

Posted by: Bruce Nussbaum on March 27

Marketing/advertising/emerging media maven Joseph Jaffe asked his blog audience to identify their most valuable blogs and NussbaumOnDesign popped up. I don't know the stats behind the selections of the MVB...

Starbucks Drinks The Efficiency KoolAid--And Suffers From Lack Of Authenticity. Bring Back The Experience.

Posted by: Bruce Nussbaum on March 27

I've been complaining about the long lines and bad consumer experience at Starbucks for a while and the leaked memo by founder Howard Schultz proves that the problems go to...

Zero Is The New Black. Green = Economic Growth

Posted by: Bruce Nussbaum on March 27

Thanks to Diego Rodriguez over at Metacool to point out that it is now way cool to have a zero carbon footprint. Diego pointed to Seth Godin's shoutout of No...

How Should We Educate Designers? And For What?

Posted by: Bruce Nussbaum on March 26

A fresh and fascinating discussion is under way in the D-School space over just what to teach designers. It's an important debate because it involves the future of America's talent...

Does The Redesign of Time Magazine Mean It Has A New Business Model As Well?

Posted by: Bruce Nussbaum on March 25

I've been pondering the meaning of Time's new redesign and can only conclude that a radical new business plan is afoot. The redesign by Pentagram's Luke Hayman is clean, crisp,...

The New York Times Is Ignorant About Design's Role in Business.

Posted by: Bruce Nussbaum on March 25

The New York Times covers architecture, interior design, fashion, even landscaping thoroughly and thoughtfully but when it comes to the power of design in business, it is usually ignorant. Ask...

Design Vs. Design Thinking--The Talent Battle Continues.

Posted by: Bruce Nussbaum on March 23

There is a nasty civil war going on in design education between traditionalists who want to focus on form and a new generation who focus on concept. This generation is...

Innovation Fatigue Is Fatal.

Posted by: Bruce Nussbaum on March 23

Our issue of The Most Innovative Companies around the world is coming up and Jena McGregor and I are pouring over BCG data about the who and the why. There...

Carbon Free Goes Mass.

Posted by: Bruce Nussbaum on March 22

Someone who has a major cover story on motion capture technology out tonight on Businessweek online told me her brother is planning a carbon free wedding. Zero carbon footprint. I...

A Drunken Night With Wikipedia's Jimmy Wales In Davos.

Posted by: Bruce Nussbaum on March 21

There is a lot of important analysis of "conversation" going on today, as social networking and social media evolve to the next level of analysis. John Battelle's series on The...

Blah Blah Blah--It's The Conversation As Marketing, Networking, Designing, Creating.

Posted by: Bruce Nussbaum on March 21

More on this later but check out David Armano's incredible piece and slide show on how the frame of the "conversation" is changing marketing--and a lot more. You aren't going...

A "Fab Lab" In Every Home--Are We Returning To A Democratic Age of Craft And Creativity?

Posted by: Bruce Nussbaum on March 20

Don Tapscott and Anthony Williams who wrote the hot book are doing a series of essays for our Innovation & Design site and the latest column is all about...

Are Designers The Enemy Of Design?-- The Reaction.

Posted by: Bruce Nussbaum on March 20

Heavy reaction to my Parson's speech. Check out David Armano's visualization of key points about the democratization of design vs. design egotism. I wrote that "people want to be in...

Are Designers The Enemy Of Design?

Posted by: Bruce Nussbaum on March 18

Here's the speech I gave at Parson's on Thursday that deals with the backlash against design. I've edited it just a bit. It's designed to provoke design management students and...

Bob Kerrey Gets Innovation Right At The New School And Parsons.

Posted by: Bruce Nussbaum on March 18

I spent a day at The New School, that wonderful antiestablishmentarian institution in Greenwich Village that now embraces Parsons The New School for Design, Milano The New School for Management...

Phillipe Starck and Roshomon.

Posted by: Bruce Nussbaum on March 16

Oh my, I've talked to and heard from a bunch of folks who were at TED and heard Philippe Starck's talk and the consensus is that I overstated and misinterpreted...

Philippe Starck And Why There Is A Backlash Against Design And Innovation.

Posted by: Bruce Nussbaum on March 15

I spent Wednesday working on a speech on why designers are the enemy of design for Parsons' School of Design + Management and came across a bizarre speech given by...

National Magazine Awards Reward Our Partners--And Us.

Posted by: Bruce Nussbaum on March 14

The finalists for the National Magazine Awards are out and our online partners did well--Meropolis, ID Magazine were nominated. Congrats. We did well two. Business Week online is a finalist...

Innovation Humor.

Posted by: Bruce Nussbaum on March 13

I'm always looking for humor in the innovation space, mostly because it is so rare. But over at Endless Innovation, we have a pretty good example. There's a tech event...

New Innovation Metric: Return on Attention (ROA).

Posted by: Bruce Nussbaum on March 13

Are companies maximizing their ROA--Return on Attention? That's what John Hagel is asking in an interesting blog post. Do companies actually know which 20% of all their consumers consume 50%,...

The Conversation Economy.

Posted by: Bruce Nussbaum on March 13

I'm spending way too much time with John Battelle's series on the rise of the Conversation Economy--his next book as it turns out. Part Three discusses how to create a...

Google Vs. The New York Times. IN vs. Portfolio.

Posted by: Bruce Nussbaum on March 11

When I was editorial page editorial, Business Week threw me a party (for my longetivity) and presented me with a faux magazine cover of me, standing with my arms crossed,...

Whole Foods and the Grameen Bank Joint Venture--Read About It In A New Internet News Service Written By Women--WIP, Women's Internation Perspective.

Posted by: Bruce Nussbaum on March 11

A friend, Kate Daniels, has launched a global news service written by women from a woman's perspective that has information you might want and need. Here's the release for WIP:...

Bad Co-Creation.

Posted by: Bruce Nussbaum on March 10

Steve Portigal cracks me up with this: I.R.S. Letting Tax Lawyers Write Rules - “it’s the fox designing the hen house” When co-creation is not such a good thing?...

Sergey Brin, Cameron Diaz, Cameron Sinclair, Hans Rosling, Nathan Myhvold and others art TED.

Posted by: Bruce Nussbaum on March 10

Jessi Hempel has been soaking up enlightenment at the TED conference. Check out her take on it. And don't miss the slideshow. Awesome. Jessi's favorite moment: "Ted runs these three-minute...

Are Designers The Enemy Of Good Design?

Posted by: Bruce Nussbaum on March 09

I'm giving a speech next week at Parsons next week in New York and I'm starting it by saying that designers are the enemy of good design. You designers/innovators know...

Latest From TED: Bill Clinton, E.O. Wilson and James Nachtwey.

Posted by: Bruce Nussbaum on March 09

More from Jessi Hempel as the TED conference winds down: Yesterday the TED prize winners announced their wishes. (Three winners are each given $100,000 – and more important, the support...

Architecture For Humanity Goes Open Source.

Posted by: Bruce Nussbaum on March 09

An intriguing experiment in open source creativity is under way with the launch yesterday at the TED conference of the Open Architecture Network by the Architecture for Humanity, founded by...

Doerr Goes Green At TED.

Posted by: Bruce Nussbaum on March 08

Fresh from Jessi at TED: whoa. John Doerr opened the morning with a call to action for everyone to make "going green" their next big thing. "It's stupied that we...

A Class Action Suit Against Privacy Invaders?

Posted by: Bruce Nussbaum on March 08

I just checked my information put out by the three big credit agencies and discovered they all have me living in Florida--wrong! Worse, they all had me living at the...

More From TED...

Posted by: Bruce Nussbaum on March 08

Here's more from the TED conference by our intrepid reporter, Jessi Hempel: Yesterday’s afternoon highlight: Hans Rosling spoke a second time. That doesn’t happen often, and so when it does,...

China Bans New Internet Cafes. What's Up?

Posted by: Bruce Nussbaum on March 08

Check out the blog of my colleague Bruce Einhorn who covers China for us out of Hong Kong because he's dealing with a crackdown on illegal internet cafes by Beijing....

Live From TED...

Posted by: Bruce Nussbaum on March 08

Jessi Hempel is at TED and she's going to be posting for us. Here is her first: Over pomegranate white tea with acai from the Google Cafe, I sat in...

The User Interface of the $100 Computer is Revolutionary.

Posted by: Bruce Nussbaum on March 07

In case you missed it, one of the best pieces in the latest issue of INside Innovation discusses Sugar, the breakthrough interface on the $100 (OK, $140) One Laptop Per...

Microsoft Vs. Google.

Posted by: Bruce Nussbaum on March 07

Got back from the desert to see Microsoft blast Google for having a business model that violates copywrite law. Wow, that is heavy--and funny from a company with its own...

INside Innovation--The Splintering Of Mass Social Networks.

Posted by: Bruce Nussbaum on March 07

I'm back and just read the last issue of IN. It's great to see a story showing how design thinking can be applied outside the business space in the world...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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