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Kodak Turns Around--You Read It First In IN--Inside Innovation.

Posted by: Bruce Nussbaum on February 1, 2007

Sorry, I’m in the “mo” of getting the next issue of Inside Innovation out and want to crow about our last cover story on Kodak—Mistakes Made on the Road to Innovation--by the very brilliant Steve Hamm. Steve took us deep into the culture of Kodak to show in granular fashion its struggle to reinvent itself as a digital, not film, company.

Now there is a bit more evidence that CEO Perez is having some success, although it is way too early to call it a turnaround. At least he hit the numbers for the first time in eight quarters and came up with some real profit.

Wait until you see the next issue of IN. Great insight into the process of innovation in companies and organizations that will surprise and inform you.

Reader Comments

Barry A. Smith

February 2, 2007 2:56 AM

Bruce. Thanks for your great blog. I subscribe via NewFire on the mac. Quick question. You refer to IN. I cannot find what this is. How can I find and buy it? Is it a rag or on the web, from your employer, yourself, or where? Thanks for your time.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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