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IN--Inside Innovation--Is About To Appear.

Posted by: Bruce Nussbaum on February 27, 2007

The next Inside Innovation is about to appear in the upcoming issue of BusinessWeek and it’s our best yet. If you need to understand the critical balance between risk and rigor, between Six Sigma and design thinking, in building an innovation culture for your company, read IN online this Thursday and Friday and in print this weekend.

If you want to read the diaries of one of the most brilliant social entrepreneurs of our time, Acumen’s Jacqueline Novogratz, IN is for you. They accompany an insightful look at Acumen, a five-year old philanthropy, that uses design thinking to solve problems in Africa, India and Pakistan.

We have a pull-out of the new and very green Bank of America tower going up in NYC. An amazing tale of a new X-Prize for autos. And a double-page of data on social networking that will make you ask if Murdoch bought MySpace at the high.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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