Get Monocle, Forget Portfolio.

Posted by: Bruce Nussbaum on February 21, 2007

With the New York/LA media and advertising crowd salivating at the impending April launch of Conde Naste’s new business magazine, Portfolio, a British magazine, Monocle, and its online site have quietly stolen into town—and taken the hearts of people who’ve seen them. The magazine of politics, business, culture and design is put out by the guy who gave us Wallpaper, Tyler Brule. I haven’t gotten my hands on the print version yet but the online site is wonderful. It’s sophisticated, smart and surprising. The piece on the huge Japanese fleet is one that I’ve wanted to write for years. And the video backstory is great.

Check out the video clip of the film of Haruki Murakami’s All God’s Children Can Dance.

This is a great web site.

Reader Comments

Janet A. Ginsburg

February 25, 2007 12:32 PM

It's a very interesting site...but why the white type on black? It's hard to read. The spacing between lines is miserly. And if you wanted to print it out, you'd have a problem. For a product where design is such an integral part of the message, this isn't good. Most of substance content is either video or pdf on the website, so this isn't an issue. But still... Form and function: The really great designers know the two go together.

Dan Hill

February 26, 2007 7:00 PM

Thanks for this, Bruce, much appreciated. We have big plans for Monocle.com, and this is really a taster of what's to follow - but thanks again. Glad you like our approach.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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