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Fashion Week Holds Clues to How to Innovate.

Posted by: Bruce Nussbaum on February 5, 2007

Now that you’re tired of watching the Superbowl ads again and again, turn your attention to what’s happening in NYC as Fashion Week unfolds. I’ve always thought that the fashion industry, like the movie industry, held many lessons for CEOs and managers throughout the business community.

What are some of these lessons?

People come together as teams to work on projects that last only a season—6 months. Then move on. There isn’t much of a bureaucratic structure in fashion.

Creative people lead the teams but must work with business people who know the market and prices. That creative-business dyad is critical. Getting that chemistry right is the key to success.

Fashion is consumer driven and often co-created. Lots of those very, very rich, smart women who wear those very, very expensive dresses have huge input into their design. Fashion designers listen to them intently. These dresses are then made for the mass market where all the profit is made.

There are many more lessons to be learned from the fashion industry. Here’s another great site to get insight into design trends—PSFK.

Reader Comments

John Hardy

January 23, 2011 9:15 AM

Hello there! Would you mind if I share your blog with my twitter group? There's a lot of folks that I think would really appreciate your content. Please let me know. Thank you

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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