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Check out this wonderful (thanks to John Battell’s blog) YouTube video by Michael Wesch, an assistant professor of cultural anthropology professor at Kansas State University who really “gets” how digital text differs so deeply from printed text. The video shows a deep sophistication about how the web really works in connecting ideas and people. It shows how technology is truly transforming the conversations we are having.
One of the core strengths of design and design thinking is empathy—understanding people. It is the cornerstone of the innovation movement that is spreading throughout business culture. Design and anthropology have always had deep connections. So I’m not surprised that it’s an anthropology prof who gets the change in communication.
I especially like the Q&A in the Battelle blog where Wesch talks about using Facebook as a classroom—bringing teaching and education to the arenas where students hang out. Now, start imagining this on a major scale and you can see a design mind at work.
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