We are only beginning to understanding the wisdom—or folly—of crowds so this great experiment by Penguin books in getting a huge number of people around the world to actually write a novel is important.
Penguin has created a space where anyone can contribute to the narrative and anyone can edit. Traditionally, of course, the novel has been the realm of the individual, so this is a huge change, if successful. I can’t wait to read it—Penguin is giving it six weeks to completion.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.