As all eyes focus on the Apple iPhone announcement, I’m wondering if a larger lesson for innovation can be found in Nintendo’s Wii. Thanks to Diego Rodriguez at Metacool for pointing out these comments by the developers of Wii. They show an amazing focus on the consumer experience. Nintendo began with the consumer experience and moved back to technology to enable it and a business model with a very broad appeal to make it profitable.
In contrast, Sony began with a focus on high tech and backed into the consumer experience and business model. Wii is making money right now, and the Playstation 3 is expected to be profitable years down the road.
The key here is that the Wii is another human-centric, business-technology ecosystem, as Diego puts it, on a par with the iPod-iTunes-iMac system. It involves many kinds of innovation integrated into a package that delivers a great, customizable, individual experience.
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