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Is Wii The New iPod--And More Important Than The iPhone?

Posted by: Bruce Nussbaum on January 9, 2007

As all eyes focus on the Apple iPhone announcement, I’m wondering if a larger lesson for innovation can be found in Nintendo’s Wii. Thanks to Diego Rodriguez at Metacool for pointing out these comments by the developers of Wii. They show an amazing focus on the consumer experience. Nintendo began with the consumer experience and moved back to technology to enable it and a business model with a very broad appeal to make it profitable.

In contrast, Sony began with a focus on high tech and backed into the consumer experience and business model. Wii is making money right now, and the Playstation 3 is expected to be profitable years down the road.

The key here is that the Wii is another human-centric, business-technology ecosystem, as Diego puts it, on a par with the iPod-iTunes-iMac system. It involves many kinds of innovation integrated into a package that delivers a great, customizable, individual experience.

Check out the comments in full on Nintendo.

Reader Comments


January 9, 2007 4:58 PM

Amen! As someone who really never played console systems, my kids convinced me to get the Wii. After much searching, our Wii has been an incredible surprise. The engaging controls are a paradigm-shifting feature. It's my opinion that it's a matter of how quickly Playstation and XBox will move to incorporate the same feature that will determine how dominant Wii becomes. If they wait like the iPod's comptetition (Sony, Microsoft) did, it will be too late as mass appeal will dictate the all-important games for Wii.


January 12, 2007 3:49 PM

I tend to think that the Wii is a very pertinent trojan horse in the ever-increasing war for the control of the living room. Its display, its interface as well as some smart hardware features (such as the digicam card reader) makes it very compelling in terms of multimedia platform.

Furthermore, the notion of channels and mii is very clever, It could be thought as profiles, and the multi-user experience of sharing the Mii sounds like a precursor of social activities over distance (a shared living room?).

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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