Davos Moment--Battelle Complains About Lack of Advertising for Blogs.

Posted by: Bruce Nussbaum on January 25, 2007

It was a strange Davos moment—a large “media lunch” with bloggers and MainStream Media in one room which included Jeff Jarvis and Arthur Sulzbergers Jr.). The MSM folks were complaining about the decline of quality journalism due to a fall in advertising causing cutbacks of seasoned reporters in foreign and domestic bureaus. Nothing new there. But then there was John Battelle, king of the bloggers, complaining about the lack of advertising for blogs. He’s aggregated a bunch and is trying to sell them to advertisers but they won’t pay much for quality blogging. It’s all about CPM, he said and they didn’t understand quality blogging.

Unfortunately, most of the mainstream journalists at the lunch didn’t understand and missed the irony of the moment. Being one of the few people in the room who worked in both print and online, I chuckled.

Reader Comments

christofay

February 1, 2007 1:53 AM

The decline in quality at the NYTimes has been progressing independently for let us say 10 years without consideration of advertiser drift. Judy Miller's appearance at the Scooter Libby is an example of how covert editorializing effects quality.

Matthew

June 19, 2008 9:52 PM

For so many years ive so hard to get the Quality traffic that converts and after years n years of search where i only end up

spending pennies and started making hundred and thousands of dollars was none other than Crawlingthenet Search Engine everyone

needs to Buy Traffic here. Start Advertising

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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