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It was a strange Davos moment—a large “media lunch” with bloggers and MainStream Media in one room which included Jeff Jarvis and Arthur Sulzbergers Jr.). The MSM folks were complaining about the decline of quality journalism due to a fall in advertising causing cutbacks of seasoned reporters in foreign and domestic bureaus. Nothing new there. But then there was John Battelle, king of the bloggers, complaining about the lack of advertising for blogs. He’s aggregated a bunch and is trying to sell them to advertisers but they won’t pay much for quality blogging. It’s all about CPM, he said and they didn’t understand quality blogging.
Unfortunately, most of the mainstream journalists at the lunch didn’t understand and missed the irony of the moment. Being one of the few people in the room who worked in both print and online, I chuckled.
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