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Check Out This Webinar on Service Innovation and Designing A Better Consumer Experience.

Posted by: Bruce Nussbaum on January 30, 2007

For 2007, we’re trying to partner up with really smart folks to offer insight into the innovation process. This will build on our Innovation & Design channel and our new magazine brand, IN—Inside Innovation. Since we’re an open-source kind of culture, we’re partnering with several hot firms that are in huge demand by corporate managers wanting to know how to build, manage and lead innovative organizations. This topic was huge in Davos.

Our first effort is a Webinar with Peer Insight on February 6, next Tuesday, on how to create compelling consumer experiences.

Here is some background off the Peer Insight website:

” Webinar Information

Customer Experience Design: Lessons from the Front Lines.

BusinessWeek is collaborating with Peer Insight to give you the keys to developing a customer-centric innovation model that scales. Join us on February 6, 2007 from 4:00-5:15pm EST for this Webinar sharing state-of-the-art customer experience design techniques.

Date: February 6, 2007
Time: 4:00-5:15pm EST

About the Webinar

BusinessWeek Online columnist and “Innovation Guru” Jeneanne Rae of Peer Insight will be your guide. Join Jeneanne and Peer Insight CEO Tim Ogilive for a hands-on tour of the emerging secrets to creating compelling customer experiences. Their insights are based on three years of research into customer experience design. Participants will learn:

A simple, clear business case for cX

The underlying atomic structure of experiences

Mapping your customer journey

Identifying the moments of truth

Designing touch points that invoke your brand intent

Enabling customers to co-create their own experience

The instructors have taught this topic to executives from dozens of admired companies including Progressive, Bank of America, Hewlett-Packard, Motorola, AOL, General Electric, Philips, Siemens, and Intel.

Participants Receive

A Learning Guide for “Customer Experience Design: Lessons from the Front Lines,” including all program materials; plus:
A complimentary copy of “The Five Secrets to Succesful Service Artifacts”

So that’s it. If this works and our audience learns important innovation tactics and strategies, we’ll do more of them. Let me know what you think. You register on the Peer Insight site.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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