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IN-- Inside Innovation--Is Out This Week. Good Timing.

Posted by: Bruce Nussbaum on November 15, 2006

The timing for the next issue of Inside Innovation, which comes out online Thursday night and in Business Week, the magazine, on Friday, could not be better. The Council on Competitiveness just came out with its Competitiveness Index: Where America Stands and innovation stands at the center of success.

Here is a quote from the report: “At the beginning of the 21st Century, America stands at the dawn of a conceptual economy in which insight imagination and ingenuity determine competitive advantage and value creation.”

The report goes on to say that access to technology and information is now available globally, so “rewards go to those who know what to do with knowledge, information and technology once they get them.”

Another quote: “The conceptual economy will favor nations that reach globally for markets, and those who embrace different cultures and absorb the diversity of their ideas into the innovation process. It will be fueled by the fusion of different technical and creative fields, and thrive on scholarship, creativity, artistry, and leading-edge thinking.

Another quote: “Innovation in advanced manufacturing, services and intangibles have become the primary source of value for US companies and US workers.”

Final quote: “…innovation is increasingly the source of value and competitive advantage and managing processes and partners represents a growing part of value creation. …”value increasingly comes from the ‘service wrap’ and the ideas bound up in products. Critical investments are not only those made into new fixed assets, like machinery and real estate but increasingly those in knowledge, branding and other intangible assets.”

The upcoming issue of IN is therefore timely. It has a great story on business model innovation—and the mistakes made on the road to innovation. There’s a piece on how Electrolux redesigned itself. A fascinating section on Tools and Trends—what’s hot. And two terrific interviews—with Azim Premji, the head of Wipro on outsourcing innovation and Robyn Waters, the head of trend. We also have a story on the new hyrdogen fuel-cell powered motorcyle out of the UK. And lots more on innovation.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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