Beyond MySpace and Facebook--Pragmatic, Not Just Social, Networking.

Posted by: Bruce Nussbaum on November 5, 2006

There is a great piece on PSFK on the latest iteration of social networking—going beyond the fun “social” gathering to a more pragmatic networking effort that may be more socially binding amoung groups of people. This is a very important piece because it suggests that the anomie that comes with the breakdown of many of our old social institutions is being replaced by traditional bonding in new digital bottles. I know this sounds a little, well, academic, but its flowing out of my academic brain at the moment.

When I was in my “100 Years of Grad School” phase at the University of Michigan, one of my professors was Robert Putnam, a brilliant sociologist who talked about real social issues—not the blah blah of statistics that has destroyed the relevance of sociology and political science today. Putnam wrote a book, Bowling Alone, now a classic, on how all the old institutions, like bowling clubs, were disintegrating, leaving us alone and unconnected.

We can now see that Web 2.0 is quickly gathering people again into groups. MySpace and Facebook are but two examples of people grouping. Now we see a second stage of this in networks such as Read It Swap It and London Voices where people are gathering to exchange things, do community work and like that. It’s the next step after teenage discourse. I think local sites are, in fact, cropping up all over the US—PTA, AA, religious groups, etc., doing more community stuff.

Swapaskill is another example of community

And check out Brandon Carrillo’s Bottom of the Pyramid design site, AllRightsReversed.org.

Reader Comments

Carole

November 5, 2006 8:52 PM

I would like to know how to start a health revolution Blog.

DT

November 14, 2006 12:15 PM

However, wouldn't you agree that bowling with friends at the club is more fun than posting on a blog or writing a comment ?
Virtual communities cannot organize the "here and now" experience, as Walter Benjamin put it already in the 30's, and this creates a social link of a new type.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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