I’ve been gathering data on how innovation really happens in big corporations (yes, like a lot of other people) and now believe that a law of thirds applies. Maybe even a law of fourths.
When a new CEO arrives at a big corporation and embarks on radical change to build an innovation culture, one third of this person’s senior managers will “get it” and stay, one third will oppose it and be gone and one third will be in the middle—but only one third of that middle third, in the end, will join the new regime.
Sound right to you? Or is it the Law of Fourths?
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