The FAA Can't Spell. It Hurts The Brand And It Scares Me.

Posted by: Bruce Nussbaum on October 4, 2006

Thanks again to Diego at Metacool for pointing out the fact that the FAA website is full of spelling errors that erodes a brand that we count on for our safety. It’s one thing for ME not spell words correctly, it’s another for the government agency in charge of our flying safety to consistently get it wrong. What else is it getting wrong, we want to ask.

It’s all really about brand fractalness. Meaning, you are your brand. And when you are the brand that takes takes care of everyone’s loved ones, you have to be good at what you do and be trusted. Hmmm. I’m going to work on my spelling now.

 

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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