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The FAA Can't Spell. It Hurts The Brand And It Scares Me.

Posted by: Bruce Nussbaum on October 4, 2006

Thanks again to Diego at Metacool for pointing out the fact that the FAA website is full of spelling errors that erodes a brand that we count on for our safety. It’s one thing for ME not spell words correctly, it’s another for the government agency in charge of our flying safety to consistently get it wrong. What else is it getting wrong, we want to ask.

It’s all really about brand fractalness. Meaning, you are your brand. And when you are the brand that takes takes care of everyone’s loved ones, you have to be good at what you do and be trusted. Hmmm. I’m going to work on my spelling now.



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