Hey, if you’re not SL, you’re not real. At least these days. Reuter’s just announced that it is opening a bureau in Second Life to do some virtual reporting on the virtual world. I’m not surprised. There’s tons of business news coming out of SL.
According to the Reuter’s news release: “Car maker Toyota, music label Sony BMG, computer maker Sun Microsystems, and technology news company Cnet are among the companies taking part in Second Life. Adidas and American Apparel sell clothes and accessories for people to dress their avatars. Starwood Hotels has built a virtual version of “aloft,” a new hotel chain it plans to open in the real world in 2008.
Reuters will have journalists reporting and writing financial and cultural stories within and about Second Life as part of the London-based company’s strategy to reach new audiences with the latest digital technologies.”
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