Reuters in Second Life--I'm Jealous.

Posted by: Bruce Nussbaum on October 16, 2006

Hey, if you’re not SL, you’re not real. At least these days. Reuter’s just announced that it is opening a bureau in Second Life to do some virtual reporting on the virtual world. I’m not surprised. There’s tons of business news coming out of SL.

According to the Reuter’s news release: “Car maker Toyota, music label Sony BMG, computer maker Sun Microsystems, and technology news company Cnet are among the companies taking part in Second Life. Adidas and American Apparel sell clothes and accessories for people to dress their avatars. Starwood Hotels has built a virtual version of “aloft,” a new hotel chain it plans to open in the real world in 2008.

Reuters will have journalists reporting and writing financial and cultural stories within and about Second Life as part of the London-based company’s strategy to reach new audiences with the latest digital technologies.”

For a great look at SL, check out this terrific piece by colleague Rob Hof who created his own avatar to discover the new world.

My favorite SL story, because it is so granular, is by Reena Jana on American Apparel’s operation in virtual space.

 

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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