No, this isn’t an ad for the Peninsula but for a concept. You can rent fancy clothes at the NYC Peninsula when you stay there. Check this out:
“The Peninsula Wardrobe at The Peninsula New York
Guests enjoy exclusive access to Wardrobe NYC, a unique service that houses an extensive collection of couture to vintage and ready-to-wear designer pieces available for rent. A consultation with a stylist is also available to complete your new look!”
Now think about that for a moment. Instead of buying expensive couture dresses for the NY scene, just fly out with your jeans and rent them.
So you pay for service, rather than a product. The transformation of products into services is a BIG idea. You can use fewer resources to make less stuff and still enjoy the good life. We do a bit of that with houses and cars today, but on the smallest of scales.
After clothes, what else should we be renting?
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