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Rent, Don't Own. Service, Not Products. Try The Peninsular Hotel in NYC.

Posted by: Bruce Nussbaum on October 4, 2006

No, this isn’t an ad for the Peninsula but for a concept. You can rent fancy clothes at the NYC Peninsula when you stay there. Check this out:

“The Peninsula Wardrobe at The Peninsula New York

Guests enjoy exclusive access to Wardrobe NYC, a unique service that houses an extensive collection of couture to vintage and ready-to-wear designer pieces available for rent. A consultation with a stylist is also available to complete your new look!”

Now think about that for a moment. Instead of buying expensive couture dresses for the NY scene, just fly out with your jeans and rent them.

So you pay for service, rather than a product. The transformation of products into services is a BIG idea. You can use fewer resources to make less stuff and still enjoy the good life. We do a bit of that with houses and cars today, but on the smallest of scales.

After clothes, what else should we be renting?



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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