Innovation Conference That's Smart.

Posted by: Bruce Nussbaum on October 4, 2006

I wish I could be in Rhode Island this week because Richard Saul Wurman and Walt Mossberg are hosting a fascinating conference where innovators and people who cover innovation are giving their own personal stories about innovation. There are lots of smart people there, including Jeneanne Rae from Peer Insight.

Some of the most insightful remarks, as I’ve following it on the Corrante blog, are from IDEO’s chief creative officer Jane Fulton Suri. http://innovation.corante.com/editorial/archives/2006/10/making_research_safe_for_innov.php She makes the important point about thinking—rational and intuitive thinking are different and applying the different modes to reseach data produce different results. Again, rational thinking examples existing patterns while intuitive thinking moves you into the realm of the possible, the future.

 

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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