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Google + YouTube = GoogTube. OK, But Will I Need To TiVo My GoogTube Now?

Posted by: Bruce Nussbaum on October 9, 2006

So Google buys YouTube for $1.65 billion, which is probably a decent price to pay for a fantastic social networking site based on video sharing but I have to ask if all those new ads soon to surround that incredible video will make me want to, well, TiVo. YouTube works well with Google’s business model of using content as a platform to sell advertisings. But I love those ad-free YouTube videos just as they are. If brand marketers are smart enough to acutally embrace user-generated content and use YouTube videos of their stuff, it all might work out. Just check out the great Pringle videos on YouTube, that AG Lafely mentioned over the weekend as proof that user-generated content is taking control of brands away from brand controllers.

Of course, there are already tons of videos on YouTube about the Google purchase of YouTube.

In the frenzy over this deal, it might be good to check out Mark Cuban’s blog where he criticizes Google for buying YouTube and not following the business model it established with MySpace.

Cuban follows up the Google/YouTube agreement with a second blog item that is really insightful.

Reader Comments


October 10, 2006 8:49 PM

Google has to be stopped before it takes over the world with ads.

Vinay Rao

October 12, 2006 10:33 AM

Google is running a big risk here as it gobbles up all the companies in its path. Consumer perception of google will change from 'brilliant underdogs' to 'greedy maniacs in their quest for world domination'.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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