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Case Studies in the Value of Design for Business.

Posted by: Bruce Nussbaum on October 11, 2006

One of the quiet secrets about the the spread of design culture into business culture is the role that a alliance between the Industrial Designers Society of America and Business Week has played over the past decade and a half. BW began sponsoring the annual awards given by the IDSA back in the early 90’s and spread the word to the business community of the bottom line power of design. One of the things I’m most proud of is getting BW, the preeminent global business magazine, to back design. At the time, it wasn’t easy.

So I was rummaging through the IDSA site this morning waiting for a call (don’t we all do that kind of thing?) and came across this wonderful list of stories showing the value of design to business. Most of them are not from BW—or IN—so I’m not being too self-reverential here when I say that these articles are really, really insightful. Take a look. And give thanks to this small professional organization for being in the forefront of building a new innovation culture.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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