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Apple Goes Red With A Red iPod Nano For Bono.

Posted by: Bruce Nussbaum on October 15, 2006

It’s beautiful, it’s thin and $10 from each red iPod Nano sale ($199) will go to fight Aids in Africa. Apple is now joining a whole host of companies in Bono’s Product Red initiative launched last year at the World Economic Forum in Davos. There’ll soon be a $25 Product Red iTunes gift card as well.

This is a good thing. Gap is rolling out its Product Red line. Amex and Motorola are there. Converse. Armani. How about your company?

Read the Red Manifesto. It’s all about business model innovation. And a very simple idea from a rock singer.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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