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Ads Shifting Away From Yahoo to Second Life?

Posted by: Bruce Nussbaum on October 18, 2006

The demassing of the advertising space continues with more and more companies looking to the virtual world of Second Life to sell their stuff—and more media outfits like Reuters, Wired, CNET and others going virtual to cover the growing business there. YouTube, MySpace and other social networking/video sharing sites are hot and atrracting lots of advertising interest as well. This is putting pressure on Yahoo. Check out the SL landscape.

There are many areas of innovation but the social networking/video sharing space is clearly one of the hottest. Values for these properties are probably bubbly high but that’s another issue. Companies need to have strategies for Second Life, MySpace, YouTube and other social networking organisms. Like now.

But clearly there are risks, especially copyright infringement risks.

Reader Comments


October 19, 2006 2:54 PM

I'm curious: which MMORPG or virtual worlds have you tried and which do you prefer/recommend?

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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