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Is Design The New Management Consultancy?

Posted by: Bruce Nussbaum on September 25, 2006

Not yet, but getting there. My post-IDSA conference thoughts lead me to believe that a serious body of thought and methodology is being built that is successfully challenging traditional management theory. It’s not all there yet and there isn’t a Demming-like guru emerging to lead the movement, but all the pieces all falling into place. The UK may be ahead of the US in this. Check out this site—Noisy Decent Graphics, on the issue of design as management.

We’re getting pretty close to launching our new program survey and it is quite amazing. I’ve read the data and the stories and it will surprise you. A great talent hunt is underway to find innovative people and the space (that includes all the great design programs in B-schools) is a new source for getting that talent.

Reader Comments

Larry Quick

September 28, 2006 4:09 PM

I read the Noisy Decent Graphics article. To be honest, it didn't help me understand if the UK is ahead or not. All I heard were pretty simple problems/solutions that had been handled in a pretty dumb manner in the first place. What I didn't hear was the possible role of designmindfullness and its application to the complex problems/opportunities that business faces in 21C transformation. And where do I think that that type of design application is starting to emerge from (in its early days) - from the likes of Patrick Whitney, Bruce Mau and the 1000's of 'out of career' designers who ply their design minds in business everyday.
Design for too long has focused on things, and not really understanding or promoting design thinking - I am a designer with a distant past life in fashion, corporate design, advertising - and every day I still use design thinking ahead of tools like planning. So, lets hear it from the design thinkers willing to play in business without designing things.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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