The Product Development & Management Association is a serious outfit that helps managers understand the nitty gritty of innovation and it is about to give its Outstanding Corporate Innovator Award to two companies that truly deserve it—Bank of America and Xerox.
We wrote about BofA’s new Keep The Change product as a case study in the first issue of Inside Innovation. As for Xerox, an incredible 90% of its products now in the marketplace have been launched in the past 4 years. It’s XIG—Xerox Innovation Group is really creative and smart.
If you don’t know the PDMA, you should check it out. It specializes in the “how” of innovation.
And if you art in Atlanta on Oct. 22-26, the OCI awards will be handed out to both BofA and Xerox. I’ll be there listening and learning.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.