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Apple and IN.

Posted by: Bruce Nussbaum on September 11, 2006

Steve Jobs is about to announce major news on Apple’s push into iTunes movies and probably a new iMac Mini to send video to your living room screen via broadband. Hot stuff and if you want to see deeply into Apple’s design and innovation process, check out IN2—the next issue of Inside Innovation, which comes out this week. You will be surprised at how Apple really does it.

Speaking of Apple and home entertainment, it seems to me that we are seeing the disaggregation of TV and entertainment. Pretty soon, TV screens will be just that, big screens on walls that do nothing but show images. Home PCs will do the heavy lifting. The iMac Mini is a first attempt.

I’ve seen the most beautiful screens from Philips and they may be the harbinger of things to come. Screens will probably become ornamental—or invisible—depending on your taste. They’ll be beautiful and/or show beautiful images on them (Pollack, Van Gogh, your kids) or they will disappear into the furniture or woodwork. This should revolutionize your home as well as your entertainment.

Ditto for screens in your office, if you still have one. Why not have an iPod-like hard drive that has all your stuff and you simply carry that instead of a laptop. Drop it into a computer anywhere and look at a screen anywhere. I personally am still waiting for flexible LCD screens that you can unroll.

Reader Comments

David Armano

September 11, 2006 9:54 PM


Really excited to check out the next edition if IN. Two questions for you:

1. Without giving anything away, were you able to tweak the format based on feedback of the first edition?

2. What day does it hit the newstand this week?


September 12, 2006 3:40 PM

I'd love further discussion on the last thought: the iPod like drive. Seems that the opportunity is really for more of a Treo type devise, but with the web based connectivity. A key success factor would be a standardized cradle or docking station for this device, as well as easy/instant connectivity. Thoughts?

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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