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A Story You Need To Read About Innovation.

Posted by: Bruce Nussbaum on September 27, 2006

Roger Martin, dean of the Rotman School of Management up in Toronto is one of the brightest lights in design thinking. He’s quoted in our upcoming survey of where you should go these days to find the most creative, innovative managers and employees—to Design Schools and partnerships between D and B-schools. Wait until you see it up online and in print. We have an interactive table that is incredible.

You can read a really great piece by Roger in the current Fast Company on the awkward dance between business and design. Roger has written before on the difference between reliability (math and measurement) and validity (understanding and invention). My favorite hede in the piece—“Reckoning the Future: Prove it or Invent it.”

If you don’t get the magazine from the Rotman School of Management, aptly called “Rotman,” you’re making a mistake. Roger and others write their most pithy stuff in it first, before it hits the more public world of mass media. Check out this piece.

Reader Comments

Ken Jarboe

September 28, 2006 2:01 PM

Bruce, thanks for the tip. I heartily agree that everyone should read Roger's stuff. By the way, re: your take on the competitiveness reports and our visa policy. While I agree that getting our visa policy right to continue to attract outside talent is good, training our existing talent in the ways that Roger suggest is even better. So where are the government programs/policies to facilitate this type of training?


October 2, 2006 2:14 PM

Hi Bruce,

Eagerly awaiting your design school piece. I'm currently applying to the ID program at IIT, the only 2 year U.S program that awards a Masters in Design that I am aware of. It would be very useful to get the results of your survey to see if there are others I should be applying to, before the application deadline for these schools passes. I believe this usually happens in October/November.


May 20, 2011 5:36 AM

A_story_you_need_to_read_about_innovation.. Super :)

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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