For business travelers, the new dynamic of travel, especially to Britain and probably around the world in general, is making that travel increasingly problematic. An innovation gap has opened up between terrorists and democracies and we are now behind. It will be years before we catch up and that’s assuming governments understand the need for innovation in this area.
Meantime, there are business innovation models that make sense that can be implemented quickly. This simplest is to forget the plane and take the halo. If you haven’t experienced the HP halo video conferencing system, do it now. It is better than anything you’ve ever experienced before and I use the word “experience” because it is emotional and contextual, providing deep meaning. You can see and hear people across the world as if they were across a window. And you can exchange data by simply writing on screens as you talk. Halo is one innovation that can deal with terrorism.
There are others that Diego Rodriquez discusses on his Metacool site that are important. Yes, we’ve all heard of the micro-jets that can ferry up to 6 people around the country in greater safety. But how about an airline brand differentiator based on safety—a domestic El Al that really knows how to scan and search for terrorists, pays serious professionals big money to do the job and doesn’t hire poorly-paid people who just follow the regulations that demand grandmas take off their shoes?
Diego also suggests point to point pickup and delivery of baggage from your house. They do that in Japan. Your bags are at your hotel when you arrive and they go separately by truck or plane.
Then there is that “secure traveler” program rolled out years ago that appears to have been implement only in Orlando Florida for some reason. You get checked out by the FBI or some authority and then move through a separate line at the airpoint.
We used to be good at execution in America. Now we’re not and it’s scary. We have to get better. We have to innovate better, faster.
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