Let me quote CBS MarketWatch on this:
“Procter & Gamble Co., the world’s largest consumer products company, said Wednesday that fiscal fourth-quarter net income rose 36%, as new products drove better-than-expected sales growth …”
In issue # 1 of IN—Inside Innovation, we ran a table by Peer Insight that showed companies focussing on consumer experience do better in the stock market than those that don’t. Consumer experience is one of many expressions of innovation. P&G is good at it, good at design strategy and good at innovation. And don’t forget, this is a packaged goods company. It isn’t a hot, high tech startup.
Earnings for US companies for this quarter look they will hit double-digits. That would make it the twelfth (now that’s a funny-looking word) quarter that corporate earnings hit double-digits. We haven’t seen that since the late 50’s, I believe. Not every company is getting those returns, but those innovating appear to be reaping much of the rewards.
If you’re a CEO or a manager—or a designer or an employee—think about that.
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