Google Has Media Madness.

Posted by: Bruce Nussbaum on August 8, 2006

I hear Google is planning to open a large space in New York’s hot Chelsea area and the huge deal with Rupert Murdoch’s New Corp. to provide search services and ads for MySpace shows why. In the blink of a moment, the entire media and advertising market is being flipped and transformed. Search combines with social networking to create—what? Let’s see.

To me the term “innovation” barely describes the vast changes underway, driven in large part by Google. Google is using is innovation in search to do business model innovation—which provides much greater leverage in generating paradigm changing impact.

Google’s strategy appears to be to expand into all major sources of online advertising. The deal with MySpace follows deals with Viacom’s MTV network and taking a 5% stake in Time Warner’s AOL.

The deal with MySpace really solidifies Google’s lock on online advertising.

Reader Comments

Scott Teger

August 9, 2006 4:20 PM

Their cash warchest and talent pool ensures strategic partnerships and new ideas for years to come. MySpace is just one of many. Going to be tough to unseat them from their #1 position for a long time because they never stop.

Their lock on online advertisement has a lot to do with the fact that they virtually created the market. While banner ads have been around since the inception of the internet, Google made it so anyone with any budget can advertise on any website. The fact that within 10 minutes, i can now have a campaign running on a MySpace, or a NY Times, right next to billion dollar companies is amazing!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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