I’ve just returned from an innovation conference that was among the best I’ve ever attended—the annual Indian Market in Sante Fe. I’ll talk more about it later, but I want to say quickly that next year, every innovation champion in a big corporation, every manager interested in innovation and every designer inside a company or in an independent design shop should drop by this amazing event and learn from the Navajo, Hopi, Zuni and Pueblo artists there.
If you are interested in the method of combining the authenticity of tradition with the creativity of innovation, you need to go and talk to the artists at Indian Market. Awhile back, Xerox Parc experimented with bringing artists and engineers together to promote creativity. It’s time to do this again—on a much bigger scale.
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