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For Innovation, Forget Milan And Go To Sante Fe"s Indian Market.

Posted by: Bruce Nussbaum on August 22, 2006

I’ve just returned from an innovation conference that was among the best I’ve ever attended—the annual Indian Market in Sante Fe. I’ll talk more about it later, but I want to say quickly that next year, every innovation champion in a big corporation, every manager interested in innovation and every designer inside a company or in an independent design shop should drop by this amazing event and learn from the Navajo, Hopi, Zuni and Pueblo artists there.

If you are interested in the method of combining the authenticity of tradition with the creativity of innovation, you need to go and talk to the artists at Indian Market. Awhile back, Xerox Parc experimented with bringing artists and engineers together to promote creativity. It’s time to do this again—on a much bigger scale.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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