Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
At the same time, Bono is poised to expand his Product Red initiative to the US. Launched at the World Economic Forum in Davos last January, Bono persuaded American Express, Armani, Gap, and other companies to donate 1% of what consumers spend, using a special red AMEX credit card, to fight AIDS in Africa. Boston-based ad agency Modernista, working on this account.
I understand Bono’s Product Red initiative. Bono has long been involved in the fight against AIDs. He traveled throughout Africa with the US Treasury Secretary years ago for this. It’s terrific that this rock & roller is so socially active. And his involvement enhances his “brand” image as well. Buying into Forbes takes Bono into strictly business space (Forbes Capitalist Too). Will it enhance his image as lead singer for U2? Probably not. It will enhance his rep as savvy business person.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.