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The Tesla Electric Roadster is Hot, Hot, Hot.

Posted by: Bruce Nussbaum on July 25, 2006

If you haven’t checked out Winding Road’s write-up of the new Tesla Motors’ electric Roadster, take a break from work and check it out now. In addition to no emissions, there are no gears—and my gearhead buddy at BW online, Matt Vela tells me that translates into “a perfectly smooth acceleration curve.” I’m sure Diego Rodgriquez at Metacool could also tell you why that’s cool. Diego just sent me to TED blogs to read all about it.

Lotus Design Studio designed the electric roadster and assembles it as well. The extruded aluminum chassis is based on the Lotus Elise (you gotta give me a break here folks—I drive a Suburu Outback). Telsa 200-250 miles per charge and is talking about putting fuel cells on the car. I like the zippy language of auto blogs so here is how Winding Road, one of the best, describes the Roadster’s acceleration: “According to the budding automaker, the Roadster clips 0-60 mph in around four seconds and 0-100 in under 11 seconds, and marches all the way up to 130 mph.” Love the language.

It’s supposed to go on sale at $80,000 to $120,000 per. For more zippy photos and language, go to autobloggreen.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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