Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
There is a fascinating piece in the Guardian on research that shows that if you get 100 people online, 1 will create content, 10 will interact with it (comment or try to improve it) and 89 will just read and watch it.
The stats are drawn from YouTube which now has 60% of all online viewing. There are 100 million downlods and 65,000 uploads—1,539 downloads per upload and 20 million uniques per month. The “creator to consume ratio” is 0.5% but it is early days so this may improve.
At wikepedia, 70% of all articles are written by 1.8% of users.
What does the author of the Guardian piece< Charles Arthur, conclude? “So what’s the conclusion? Only that you shouldn’t expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders.”
This is a fundamental issue. If 1% of crowds are creators, then what is the difference between “experts” and “crowds?” What is the difference between professional historians who write encyclopedias and the “masses” of people who do? Where does the real value of crowds lie? Are there higher “quality” crowds where more than 1% of the people create. Is the IBM innovation jam model where tens of thousands of highly trained people “crowd” better at innovation than a more general group of people? Who really participates in social networking and what do they do? Who is active, who is passive and why? Huge questions here on social networking that we really need to answer in this pell mell rush to social networking.
Thank you Mark Vanderbeeken at Putting People First, one of the great innovation blogs around. You are so right on in selecting the good, provocative stuff.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.