San Francisco's Airport Needs Better Signs.

Posted by: Bruce Nussbaum on July 6, 2006

The San Francisco Airport needs better signage. Yes, I love SFO because it brings me to SF. But it does seem to take forever to move from the rental car stop to your actual gate. Flying in from Portland, taking the airtrain, left me constantly looking for directions this weekend. The airline directory on the airtrain is way to small. And the directions in Terminal One pointing out the airlines are way too skimpy.

Hey, there are incredible designers in San Franciso. Whoever runs the airport should contact a couple of them.

Reader Comments

Steve Portigal

July 17, 2006 4:53 AM

Clearly their signage and brand folks are not the most well-organized group going...
http://www.portigal.com/blog/sfo-airport-identity-program/

business carbon reduction

May 12, 2010 4:03 AM

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business carbon reduction

May 14, 2010 3:26 AM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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