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Philips and Participatory Design--or Co-Authoring.

Posted by: Bruce Nussbaum on July 17, 2006

Philips Design does some of the most amazing work in innovation and design. Because of its weird business model, much of the really great stuff from Philips never shows up or gets showcased in the US. That’s a tragedy.

Look at this interesting piece off the Philips website by Josephine Green, head of Trends and Strategy at Philips Design where she talks of people wanting to “Co-Author” their products.

The piece also quotes Stephanie Un, Senior Research Consultant. Check out what Un says about Multiple Encounter Approach.

“We see this as a progression, a next step in which we engage people even more intensively,” says Un. “With for instance our Multiple Encounter Approach, various stakeholders will be involved at a number of different points in the creation process, and much earlier than before. Through research, home visits, on-line conversations and experience testing, an ongoing dialogue is established that generates deeper insights.” It also means that propositions and concepts are much more in-ine with what people like, because they themselves have been involved in developing them.

The experience testing in particular is crucial. By creating a demonstrator that brings a particular experience or potential application to life, you make ideas much more accessible and understandable. “These prototypes are not intended to represent possible fi nished products, they stimulate discussion at a much earlier stage, and embody the directions we want to be taking as a company,” says Un.

There is a lot of excellent work going on about co-authoring, crowdsourcing, participatory design, pick you nomenclature. Fascination.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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