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Here are some highlights:
” 54% of bloggers say that they have never published their writing or media creations anywhere else; 44% say they have published elsewhere.
54% of bloggers are under the age of 30.
Women and men have statistical parity in the blogosphere, with women representing 46% of bloggers and men 54%.
76% of bloggers say a reason they blog is to document their personal experiences and share them with others.
64% of bloggers say a reason they blog is to share practical knowledge or skills with others.
When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is “my life and experiences.”
Other topics ran distantly behind: 11% of bloggers focus on politics and government; 7% on entertainment; 6% on sports; 5% on general news and current events; 5% on business; 4% on technology; 2% on religion, spirituality or faith. Additional smaller groups focus on a specific hobby, a health problem or illness, or other topics. “
Hmmm. What do you all think about this? I blog for the conversation about innovation and design, not the personal (although I do write about conferences and the occassional party). Pew says that bloggers are big users and mixers of content, creating their own stuff. Then sharing it. Sounds a lot like innovation to me. User production plus social networking.
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