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Pew on Bloggers: They're User-Producers-Social-Networkers. Really.

Posted by: Bruce Nussbaum on July 21, 2006

The Pew Research Center has a new survey out on bloggers that you might want to check out.

Here are some highlights:

” 54% of bloggers say that they have never published their writing or media creations anywhere else; 44% say they have published elsewhere.

54% of bloggers are under the age of 30.

Women and men have statistical parity in the blogosphere, with women representing 46% of bloggers and men 54%.

76% of bloggers say a reason they blog is to document their personal experiences and share them with others.

64% of bloggers say a reason they blog is to share practical knowledge or skills with others.

When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is “my life and experiences.”

Other topics ran distantly behind: 11% of bloggers focus on politics and government; 7% on entertainment; 6% on sports; 5% on general news and current events; 5% on business; 4% on technology; 2% on religion, spirituality or faith. Additional smaller groups focus on a specific hobby, a health problem or illness, or other topics. “

Hmmm. What do you all think about this? I blog for the conversation about innovation and design, not the personal (although I do write about conferences and the occassional party). Pew says that bloggers are big users and mixers of content, creating their own stuff. Then sharing it. Sounds a lot like innovation to me. User production plus social networking.

Reader Comments

David Armano

July 22, 2006 1:27 PM


Excellent post. I too also blog for the conversation around topics I believe in (creativity, innovation and design). One thing I've noticed in my blogging is that as time passes—you tend to "find your voice". Which makes your blog unique. So I think even professional blogs become personal because of this.

Blogging has been an amazing force of change in my life. I now connect regularly with people I have never met who share common interests. We are all going through the same thing as we build our followings around our blogs and engage in discussions and information exchange. As far as mixing and sharing content—I totally agree with that. I do that all the time with my visualizations.

For me, blogging has lived up to the hype. It's changed how I work, live and even play.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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