Roger Dennis, author of Ideaport, has been in the innovation design biz for a while, working with Egg and others.
To me, he’s raising a critical question here: “The use of ethnography coupled with the harnessing of customer generated product ideas sounds great and gets people excited, but in practise it’s expensive and time-consuming.”
There is a lot of blah-blah about crowdsourcing these days and the economics of it are very important. Is it really free. Is the quality really good? Is it truly creative (on that we know—lots of it is wildly creative). These are serious questions. Thanks Roger.
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