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“I have too much work to go to work.” Now, think about that sentence for a moment. I sent this to my boss recently—and he understood instantly. I now find that, increasingly I am more productive, more creative at home or on the road than in the office.
The nightmare of emails, meetings, calls, “can-you’s” is killing any time for thought, much less creative thought. With my Treo (which is increasingly acting like some nervous, jittery, high-strung bot, with the software bouncing around and the screen insensitive to the touch half the time—what is that all about?) and laptop, I can get out of the office and plug in whenever. In the office, the norm is being plugged in. Argh. We make a fetish of being grouped together, in a community and a conversation, to be innovative. But you have to unplug and get alone at times to make it work. At least for me. You?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.