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IBM has fired 14,500 people in the past 14 months, mostly in Europe, and replaced most of them with Indians.
Europeans will lament this shift and some may say that cheap labor in India is hurting them. Wrong perspective. To stay competitive in this integrated global marketplace engineers, scientists, designers, architects—all the information worker folks around the globe—have to boost their skill levels and value they offer for what they charge. It’s only natural to want the government or professional guilds to step in and establish rules, regulations and minimum compensation laws to stop the shift of jobs to Asia. But however, well-intentioned, it isn’t likely to work.
The commoditization of information and knowledge can’t be stopped so we all have to keep climbing the “value ladder” by differentiating ourselves and offering more for what we get paid. European information workers are very highly paid on a global basis. They have to offer IBM and other global corporations much, much more than their India and Chinese competitors. They aren’t. They can. They must.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.