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The 2006 Product Design Awards Are Here.

Posted by: Bruce Nussbaum on June 29, 2006

I’m taking off for a bit but I’m leaving behind a feast that should last for a long time—the Industrial Design Excellence Awards. We have 13 pages of the design awards in the magazine and Jessie Scanlon, the curator of our Innovation & Design site, has even more for you. She’s prepared in-depth looks at the winners, slide shows, interviews and more. Amazing stuff.

We live in an age where capital is plentiful, labor is available but talent is in short supply. And true design talent is in very short supply. I urge you to look at the slide show of all 108 gold, silver and bronze award winners that are on the I&D site. Not only will that increase our traffic (just kidding) but the work and the credits of those who did the work are listed. You’ll be able to see just who in Asia, Europe, the U.S., Canada and elswhere around the world has that talent. And you’ll be amazed and surprised.

Look especially at the students and the schools that won. There are many of them. Look at the names of design consultancies and corporations you don’t recognize in places you don’t ordinarily see as especially innovative, creative or design-savvy.

The Industrial Designers Society of America does an outstanding job every year in choosing an independent jury with an independent mind. 2006 was no different. The head of the IDSA, Kristina Goodrich, is a design hero, serving the design profession mightily. She was my silent partner over a decade ago in getting Business Week to sponsor the IDEA awards when design was not nearly in fashion as it is today. That’s when design firms charged so little for their wonderful work that they made less than a second-rate New York shrink. This has changed now.

If you can get to the annual IDEA dinner in Austin this fall, go. You’ll see a couple of hundred business people and designers get up to get properly rewarded for work well done.

Reader Comments

Georges de Wailly

June 29, 2006 12:30 PM


DL Byron

July 7, 2006 3:49 PM

Aargh. Kills me every year to realize we missed submissions again for our consumer product! Last year, I was at the dentist and saw the issue and this year your blog post.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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